What marketing and merchandising features are available only in Magento Enterprise Edition?

 

What marketing and merchandising features are available only in Magento EE?

 

    1. CMS+ (Enhanced Content Management System)
      1. Build complex content pages with an easy to use WYSIWYG editor; insert rich content; create menus and page hierarchy for CMS pages; control publishing privileges
    2. Rich Merchandising Suite (RMS)
      1. Target your marketing efforts to your customers and increase conversion rates – suggest products, set up automated rule-based product selection and marketing banners based on customer segment
    3. Private (Club) Sales including Events, Invitations and Site access permissions
      1. Restrict catalog access; allow customers and admin users to create invitations; create events like “limited time sales”
    4. Gift Registries
      1. Increase revenue and capture valuable customer data; customize settings for your products and customers; enable searches by registry owner’s name, email or gift registry ID; privacy settings
    5. Dynamic Customer Database (Attribute) Management
      1. Improve sales and marketing efforts; customer account and address attributes are managed by the Magento Admin interface, then used to create customized marketing campaigns and customer profiles
    6. Content Staging
      1. Create a staging site to test new categories, product information, promotions and more; content can be merged to the live site after approval – on-demand or scheduled
    7. Search with SOLR
      1. Performance and search quality are improved with layered navigation and features like spelling/synonyms/stop words and weighted attributes
    8. Full Page Cache
      1. Enhance performance with caching of primary pages (excluding personalized information) for all users, including session users; caching of content for category, product, and CMS pages
    9. Automated Email Marketing Reminders
      1. Increase customer retention through sending configurable, automated email reminders to customers for abandoned shopping carts and wishlists; target promotions and discounts to customers based on browsing activity
    10. Assisted Shopping (manage a customers cart via admin panel)
      1. Customer Service Representatives are able to manage products and coupons in customers’ shopping carts and wishlists from the Customer account screen in the admin panel
    11. Advanced Administrator Roles; Logging
      1. Leverage multi-store functionality to create multiple sites; restrict access roles so that staff view only relevant data; track and review all administrator action
    12. Limited Category Visibility
      1. Restrict catalog access to certain customers with the ability to restrict on a category, or global basis, the viewing and purchasing of items.
    13. PCI Data Security Standard (PA-DSS) Complaint, strong data encryption
      1. Magento Secure Payment Bridge is a PA-DSS certified payment application, enabling merchants to minimize efforts and efficiently attain PCI compliance
    14. Rewards Points
      1. Implement unique programs designed to enhance user experience and increase customer loyalty; points awarded based on wide range of transactions and customer actions; managed through the back end
    15. Gift certificates/Gift Card
      1. Customers can purchase physical and virtual gift certificates/cards; can include a personal message with purchase
    16. Customer Store Credit
      1. Create and tie store credits to customer accounts; orders can be refunded for store credit; customers can use the credit to purchase items during checkout
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