What are digital project managers and web project management? Over the years, the role of project management has shifted from strict waterfall positions in construction and big business to online web and digital projects. Digital project managers lead the creative and technical development of digital advertising products, such as electronic commerce (eCommerce) and promotional websites, e-mail newsletter marketing, rich media/blog content, banner advertisements (Adroll and remarketing), mobile applications (Apple and Android), and social media applications to name a few. Process and documentation are still key to success (as it was 50 years ago) but it’s really more about efficiency and ‘quick’ delivery for today’s digital project manager. In addition to the delivery of web projects, digital project managers must had a decent knowledge of core concepts such as online marketing, creative design, layout design, coding/development, and business goals planning such as SMART goals. By the very nature of the position you must wear many hats and be able to take one off to replace it with another even on a hour GoToMeeting conversation. Essentially, digital project managers ensure the integrated elements of digital projects come together on time and meet stakeholder expectations for data integrity and product quality. Digital project managers are required to be technology savvy and always be…
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