How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
While an SSL certificate isn’t full required (because within Magento you can submit orders without an SSL, or transact orders offline) all the time, SSL is ideally used when sending sensitive information over the network.
This could be customer data, shipping/payment information and credit card numbers, expiration and CVV number. Images, scripts and the normal shopping process (catalog, products, homepage) do not need to be secure.
To read more about how to configure an SSL certificate with Magento you can read here
The private SSL certificate is an important upgrade to your website. The basic function of an SSL is to encrypt all communication between the browser and the server, ensuring that all data goes through a secure (HTTPS) connection. An SSL certificate is a necessity when you want to operate an online shop and process the sensitive customers data through your software. It helps you gain your clients’ trust and increase your web site’s search engines rank. You can purchase a private SSL from the SiteGround SSL Certificate page.
To configure Magento to work with your SSL certificate, first you need to login to your admin area and go toSystem -> Configuration.
Next, click on the Web link under the General tab in your left menu.
On this page, you will see many options that you can configure. However, focus only on the Secure tab. In it, make sure that you’ve set the Use Secure URLs in Frontend and Use Secure URLs in Admin to yes. Doing this will make your Magento application work with SSL for those parts of your site.
That’s it, your Magento store is now configured to work over SSL!