What “social merchandising” techniques and tools are used in eCommerce?

 

  • What “social merchandising” techniques and tools are used in eCommerce?

 

    1. Wishlist, Sharing features on PDP.
      1. Extensions for sharing with Facebook and other social media platforms.
    2. Original concept was the display of ratings, likes, comments and purchases from either a social network or a broader community
      1. This can involve onsite ratings and reviews
      2. Currently the trend is moving towards matching customer interests
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  • Paul

    Great! Thanks! BTW there are some other tools to use in the same way. You can find them in a special section on their website called Tools http://www.zebraboss.com/tools

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