How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
Some countries around the would charge what is called a “value added tax”, or most commonly known as “VAT”, on their goods and services. Depending on which stage your business is in of the supply chain there can be different VAT rates. If you are a manufacturer, wholesaler, b2b, and offer services all for the same product/product types you may need more than one VAT Tax. For this case I am going to do a simple product that is shipping within Germany.
Configuring Magento 2 VAT Tax
The following instructions include a tutorial on how to set up a 19% VAT in the country of Germany for direct sales (B2C) to retail customers. For other tax rates and countries, follow the general procedure but enter the correct information that corresponds to your country, VAT rate, customer types that you need Magento to manage for you.
Before proceeding, make sure to find out which rules and regulations apply to VAT in your area and write them out on paper or notepad file. Organization will keep you from pulling your hair out and keep you on task and focused.
In certain business-to-business transactions, VAT is not assessed. Magento can validate a customer’s VAT ID to ensure that VAT is assessed (or not assessed) properly. I’ll write on this in the future.
- Step 1: Set Up Tax Zones and Rates
- Step 2: Set Up Customer Tax Classes
- Step 3: Set Up Product Tax Classes
- Step 4: Apply Tax Classes to Products
Step 1: Set Up Tax Zones and Rates
1. On the Admin sidebar, tap Stores. Then under Taxes, choose Tax Zones and Rates. See screenshot above.
2. In the upper-right corner, tap Add New Tax Rate . Then, add the following new tax rates:
VAT Standard Rate Tax Identifier: VAT Standard
Zip/Post Code: * (a “*” means all zipcodes)
State: * (a “*” means all states)
Rate Percent: 19.00
3. Tap Save Rate for your new rate.
If you have many tax rates, you can use the grid filter controls to list only the new VAT rates.
Step 2: Set Up Customer Tax Classes
1. On the Magento 2 Admin sidebar, tap Stores. Then choose Tax Rules from the menu items.
2. Expand the Additional Settings section at the bottom of the screen and do the following steps:
a. In the Customer Tax Class box, make sure that there is an appropriate customer tax class to use with the VAT. If you need to create an additional class, tap Add New Tax Class. ***In this example I used the stock “Retail Customer” customer tax class group.
b. Enter a Name for the new customer tax class, and tap the checkmark to Save.
Step 3: Set Up Product Tax Classes
1. In the Product Tax Class box, tap Add New Tax Class, Then, create the following product tax
classes: “VAT Standard”
2. Tap the checkmark to Save each new class.
Step 4: Set Up Tax Rules in Product
1. On the Admin sidebar, tap Products. Then under Inventory, choose Catalog.
2. Open a product from your catalog in edit mode.
3. Under Product Details, set Tax Class to the VAT class that you want to use for the product.
4. When complete, tap Save and you should be charging 19% VAT Tax when someone order’s this item.
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