Q&A: What is the average social media order?

I got a question on Twitter from someone who was wondering what the value of Social Media was, and if there is value in marketing directly to social channels for products and services.

Well, in 2014 users who either came from a social network or shared experience (such as email) spent an average of $126.12 vs customers who were non-social engaged.   Non-socially engaged users spent a less on average, $116.55.  That is an 8.2% increase.  If you are an eCommerce vendor and do a million dollars a year, by targeting primarily social channels you could earn another $82000 in revenue!

Social Earnings