What are digital project managers and web project management? Over the years, the role of project management has shifted from strict waterfall positions in construction and big business to online web and digital projects. Digital project managers lead the creative and technical development of digital advertising products, such as electronic commerce…
I’m an experienced individual contributor but very new to project management. How do I get my new project up and going?
Initiation into project management regularly involves turning into ‘‘accidental project manager.’’ Most of us get into it unexpectedly. One day you are tending to our own particular personal business and doing a great job as a team member. All of a sudden, without warning, someone taps you on the shoulder and says, ‘‘Surprise! You are now a project manager.’’
Working on a project and leading a project would seem to have much in common, so selecting the most skillful contributors to lead new projects appears to be genuinely intelligent. Unfortunately, the two jobs (team to leader) are in fact quite different. Project members focus on tangible things and their own personal work (if you use SCRUM then it is their individual stories). Project managers concentrate basically on organizing the work of others. The next two problems discuss the responsibilities and personality traits of an effective project manager, but if you are entirely new to project leadership you will first also need to set up a foundation for project management. Amateur project managers will need to invest time gaining the confidence of the team, deciding their methodology, and then delegating work to others.
Engaging your team
Picking up the certainty and confidence of your contributors can be somewhat of a test if you are inexperienced with team leadership. Some people fear dogs, and dogs seem to know this and it never fails that dogs single out those people to bother.
Similarly, a project manager who is uncomfortable is instantly evident to the project team members, who can rapidly decimate the confidence of their team leader at the first signs of indecision, hesitancy, or weakness. Although you may have some coverage from any “boss” and support of patrons, supervisors, and powerful stakeholders, you need to at least appear to know what you are doing. It’s always best to actually know what you are doing, but in a pinch you can get away with a shallow display of competence. Your strongest resource for building the needed confidence of your team as a novice project manager is generally your subject matter expertise. You were asked to lead the project, and that was probably a result of someone thinking, probably correctly, that you are very good at something that is important to the project. Work with what you know well, and always lead with your strengths. Remember that ‘‘knowledge is power.’’ Seek a few early wins with your team, doing things like defining requirements, setting up processes, or initial planning. Once the pump is primed, people will start to take for granted that you know what you are doing (and you might also). Establishing and maintaining teamwork is essential to good project management, and there are lots of pointers on this throughout the book.
Choosing the Approach
For small projects, a stack of yellow sticky notes, a whiteboard to post them on, and bravado may get you through. For most projects, though, a more formalized structure will serve you better. If possible, consult with an experienced project manager whom you respect and ask for mentoring and guidance. If training on project management is available, take advantage of it. Even if you are unable to schedule project management training in time for your first project, do it as soon as you can. This training, whenever you can sandwich it in, will help you to put project management processes in context and build valuable skills. Attending training will also show you that all the other new project managers are at least as confused as you are. If neither mentoring nor training is viable, get a good, thin book on project management and read through the basics. (There are a lot of excellent very large books on project management that are useful for reference, but for getting started, a 1,000-page tome or a ‘‘body of knowledge’’ can be overwhelming. Start with a ‘‘Tool Kit,’’ ‘‘for Dummies’’ book, ‘‘Idiot’s Guide,’’ or similarly straightforward book on project management. You may also want to seek out a book written by someone in your field, to ensure that most of it will make sense and the recommendations will be relevant to your new project.) Decide how you are going to set up your project, and document the specific steps you will use for initiation and planning. You will find many useful pointers for this throughout the problems discussed in the initiating and planning parts later in this book.
One of the hardest things for a novice project manager to do is to recognize that project leadership is a full-time job. Leading a project effectively requires you to delegate project work to others—even work that you are personally very good at. Despite the fact that you may be better and faster at completing key activities than any of your team members, you cannot hope to do them all yourself while running a successful project. At first, delegating work to others who are less competent than you are can be quite difficult, even painful. You need to get over it. If you assign significant portions of the project work to yourself, you will end up with two full-time jobs: leading the project by day and working on the project activities you should have delegated at night and on weekends. This leads to exhaustion, project failure, or both.