How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
How is product data constructed in Magento (product attributes, inventory, price, image, etc.?)
- Products are constructed using specific attributes, which are text fields within the database. You can have text field, text area, dropdown, and many more input types.
- Inventory is held within the individual product (sku as the unique identifier). You can manage the product stock qty, minimum/maximum amount of inventory that can be purchased at one time, backorders, and quantity steps/increments.
- Prices are held within individual simple products. You have group pricing for specific custom groups, special prices (for sales discounts per product), tier pricing for step pricing (buy 10 get $1 off each), and add tax rules.
- Images are held per product. You can add many images for small, base, and thumbnail images.