The right mix of planning, monitoring, and controlling can make the difference in completing a project on time, on budget, and with high quality results. These guidelines will help you plan the work and work the plan. Given the high rate of project failures, you might think that companies would be happy to just have their project finish with some degree of success. That's not the case. Despite the odds, organizations expect projects to be completed faster, cheaper, and better. The only way that these objectives can be met is through the use of effective project management processes and techniques. This eBook outlines the major phases of managing a project and discusses key steps for each one. Learn about Understanding Best Practices, How to Deal with 'Migraines', Project Management Methodologies, and more. [ddownload id="1507"]
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.
So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.
As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?
This infographic by Neil Patel gives a number of interesting points, a couple of which I want to comment:
1. It’s about the long tail:
70% of search traffic comes from long tail keywords. So while you (or your CEO) might be fascinated by that one keyword that you’d like to rank #1 for, you might exhaust yourself doing that while missing opportunities.
One way to naturally cover the long tail is to curate content as explained here. By defining a topic you’re curating on, you will naturally create connexions between keywords. This page by EcoVadis for instance makes natural connexions between words like “sustainable development”, “supply chain”, “child labor” or “procurement”. As such EcoVadis’ target audience – procurement managers, sustainable development directors, etc… – are more likely to search for keywords that include these combinations and which results will show EcoVadis’ curated content on the first page. As I write this, EcoVadis actually shows as #1 for “supply chain sustainable procurement benchmark” – a combination that might seem very long tail but that describes precisely what the company does… and what potential buyers are interested in.
2. Integrate Content Marketing and SEO:
Old-school SEO tactics were obscure, technical back-linking techniques. Not only does this not work anymore but as Neil shows, it’s dangerous. The way to solve this is to stop considering publishing content is one thing (creative, marketing-driven) and SEO is another (technical, outsourced).
Integrate content and SEO: it’s more and more the same thing.