Original Article from TechCrunch E-commerce platform Magento, owned by eBay’s Enterprise division, is closing down two of its products designed to reach small to medium-sized online retailers: Magento Go andProStores. The company has posted notices and informational guides on both product websites, directing current customers to “Migration Center” dashboards and various FAQ’s that will help them move their businesses to other platforms. Combined, the two products include around 10,000 merchants. Bought by eBay in 2011 for over $180 million, Magento is now telling customers via email that the move to shut down these products “was not an easy decision and we understand it may not be welcome news.” The company also says that the two products will not go dark until February 1, 2015 – well after the busy holiday shopping season, during which time the sites will continue to “operate and perform normally” and customer support will be provided. However, affected Magento customers can make preparations to migrate their stores ahead of the holidays, if they choose. To aid in the transition, eBay named competitor Bigcommerce as its official migration partner, in part because the company already has experience porting Magento customers to its platform. In an announcement, Bigcommerce notes that it has already moved over 6,000 ProStores customers to…
Section One – eCommerce
What is the difference between omni-channel and multi-channel retailing.
There is some ambiguity with the difference between omni-channel and multi-channel retailing. If you step back and look at the root word, “multi” means many while “omni” means all. In my mind, that is the best way to explain the differences.
Multi-channel retailing is the practice of selling products to customers through more than one distribution channel (e.g, in-store and online). The customer experience can be and is often different between the two channels. An example would be if a company features an eCommerce store and a brick and mortar store. At times the only similarity in selling in both places is that the name on the door is the same and the logo is similar.
Omni-channel retailers seek to provide a consistent (as possible) customer experience while retailing through any number of distribution channels simultaneously. Retailers achieve the “omni-channel” designation by having a single view of the customer and product. An example is using a single database from which data is aggregated from multiple selling segments. This usually means avoids having multiple customer, product, promotion, pricing, content, etc databases for consistency and reporting of that single view. Customers are tracked simultaneously across all channels. Lastly, omni-channel retailers work to execute seamless marketing and branding campaigns for a constant experience. An example of that is if you buy an eCommerce gift card you can use it digitally, but that unique code could potentially be used in-store.
This should fulfill the response for the first sample question for the Magento Solutions Specialist study guide.