Question 1: What is the Difference Between Omni-Channel and Multichannel Retailing? Multi-channel Selling in two or more distribution channels. The CUX can be and is often different. Example: eCommerce vs Brick and Mortar Company: Savannah Bee Company Omni-channel Selling in two or more distribution channels A single view of the customer A single brand voice and CUX Example: a gift card Company: Wal-mart
The Digital PM – Mike Cristancho
www.thedigitalpm.com / Twitter: @TheDigitalPMcom / FB: @TheDigitalPM
Finally! an exam for Business Professionals
The exam is designed to test your knowledge of:
Magento Community 1.8
Magento Enterprise 1.13 and potentially 1.14
Typical merchant issues and requests
Professional that should take the test:
Project & Account Managers, Business Analysts, QA Testers, UX and Web Designers, eCommerce consultants and even merchants.
“Front of the Line” Magento Community and Enterprise knowledge.
An digital/eCommerce professional with deep knowledge of business.
An efficiency expert.
Someone that is dedicated to learning and hones their craft.
Computer based test
66 multiple choice questions; however 6 are thrown out.
These are generally questions Magento phases in.
90 Minutes to complete the exam
Professional test taking facilities only
Versions: 1.8 and 1.13
Contents of the Exam:
General eCommerce Knowledge
Elements of a Magento site
How to reach goals using Magento (within a business)