How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
- Could you create a “How did you hear about us?” customer attribute to collect customer data during purchase and export it to a CSV file using magento native functionality, or would that require a code customization?
- Yes, you can create a text area or drop down attribute and then choose to export it using the ‘export’ function. If you only one SKU and ‘how did you hear about us?’ you would to delete the stock columns that show up in every Magento export.