Shopify, founded in 2006, is a commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards (such as Authorize.net and PayPal), and the Shopify POS application to power retail sales. Shopify currently powers over 60,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, CrossFit, and many more. Features (compared vs Magento) The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with Paypal and major credit cards. Shopify Magento Proprietary Free and Open Source Relatively easy to set up with excellent customer support Requires skilled and experienced developer Minimal Customization Extremely customizable App Store with about 400 apps Huge community of developers and extension companies Better for smaller businesses with limited sales Ideal for larger online sellers with lots of room to grow Pricing starting at $14/month Free Hosted Managed Solution Requires dedicated server specializing in Magento hosting One storefront on one platform Multiple storefronts / languages / currencies on one platform Configure apps within third party admin Integrate extensions into Magento Admin Products…
“Google Autocomplete” for address forms in the checkout flow makes for a simple and rapid checkout encounter for clients and it is finally coming to the Shopify platform.
You put in a bunch of work into making an enjoyable customer experience in other areas of your site (homepage, product page, etc) but checkout is and always has been a friction-full area of an e-commerce site. The magnitude of fields, typing, clicking, and verifying in the checkout make it tedious and people can type in wrong information all the time leading to returns and frustration. This turns out to be much more evident for clients on portable devices as well as the screen size is small and entering data into those fields is very manual.
As part of improving Shopify’s customer experience and helping achieve higher conversions, Google Autocomplete is starting to roll out to Shopify’s checkout pages over the coming weeks, at no additional cost. This feature will soon be automatically enabled on your store.
Here’s what it looks like:
Type a few characters, it does the rest
Now, when customers arrive at checkout and start entering the first few characters of their address, Google Autocomplete will instantly finish the job and pre-populate their address. Wrong addresses and re-typing are virtually eliminated.
Simple update delivers powerful benefits
Our testing of Google Autocomplete showed an increase in conversion rate, and almost 20% time savings and error reduction on mobile. You save time by no longer dealing with incorrect addresses and the resulting problems, giving you more time for fulfillment and other business-building tasks.
Success as a merchant means getting a million details right, and Shopify is continuously working on improving every single one of them for you.