As Magento is such a substantial framework, each component can't be relied upon to be manually entered before being utilized in the system. That is the reason Magento has a fall-back procedure in place for a lot of configurable choices. These can be found within System > Configuration > Design > HTML Head. For SEO purposes, the main default elements we are interested in are: Default Title - the Default Title of the pages. This will only print to the source code when there isn't an explicit title written in. Default Description - the Default Title would be the name of your blog and a few featured products or categories. For example, "HockeySticks.com | Maker of fine wood sticks" Default Keywords - Google has stated that keywords are no longer tracked or make a difference in search results, so if you leave this blank, then so be it. It isn't a big deal. Default Robots - Always set this to Index, Follow for a live site, and NoIndex, NoFollow for development sites to inform Google that your site is available to be crawled and indexed. These defaults are expected to show content to both users and search engines/web indexes wherever we have failed to populate the applicable field in our admin panel—primarily for CMS pages and categories. In many instances,…
New Podcast Release for Jason and Scot!
EP091 – Boxed Wholesale Head of Reengagement Nitasha Mehta
An interview with Nitasha Mehta, Head of Reengagement and Boxed Wholesale and Danny Ryder. Boxed is bringing the wholesale club experience to e-commerce, is based out of Edison, NJ and has raised $132m in capital. In this episode we discuss Amazon’s Whole Foods acquisition, disruption of CPG, private label, mobile, customer acquisition tactics, and customer retention tactics. Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 91 of the Jason & Scot show was recorded on Wednesday June 29, 2017. jasonandscot.com
Join your hosts Jason “Retailgeek” Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.