Hey Community! I got an email today that featured a really interesting set of metrics and overall great content and I wanted to forward it along to you. OriginallyFrom RJ Metrics We analyzed the data of 200+ ecommerce retailers with over $25 billion in transaction revenue to answer this question: what are the indicators of breakout ecommerce success? Our research included companies with less than $1 million in annual revenue to some of the fastest growing companies in the IR 500. By studying the key metrics of best-in-class companies, we were able to gain insight on how growth patterns differ for companies achieving breakout success. Here are a few of the highlights we found: Companies are getting smarter about growth — those founded in 2013 grew faster than companies founded in earlier years By month six in business, top performing companies are generating nearly $450k in monthly revenue Top performing companies have an Average Order Value 36% higher than other companies
For any client using rich snippets, looks like Google is quickly phasing out that program: http://www.thesempost.com/googles-review-stars-rich-snippets-continue-to-drop-in-search-results/
Also in other Google news, desktop SERP has been restructured to show 3 to 4 top ads (adwords) and they have since removed all right had Adword campaigns (sans product listing ads at times). Screenshot of a result: http://cl.ly/2C0k2t2o1h1D . What this means is the first organic entry is now further down the page and especially on mobile we will see a decrease in click throughs for Google organic search.
In Amazon news, they have launched 8 white label brands for men and women in an attempt to gain more margin and become more profitable.
As well, for clients that use FBA (fulfillment by amazon) the prices have gone up for shipping and for warehousing as of 2/18/16 – http://www.amazon.com/gp/help/customer/display.html?nodeId=201648210. This comes in line with demand and limited capacity for Amazon as all fulfillment seems to be raising pricing in 2016 (UPS, USPS, Fedex, etc)
Building on the culture first mentality, Zappos gave their team Leap Day off this year :). A novel idea for sure; that more and more companies are starting to understand the value of goodwill internally and not just external for their clients/customers. https://www.internetretailer.com/2016/02/26/web-retailer-zappos-gives-its-employees-leap-day
Lastly, on the “this is an interesting play” segment; Jet.com (ex-amazon team members) have purchase large online retailer Hayneedle.com (#95 in IR 500) for an undisclosed amount of money. Ultimately, Jet.com got a crap-ton of money in their last round and they are going with the “acquire not build” mentality – https://www.internetretailer.com/2016/02/26/jetcom-acquires-online-retailer-hayneedle