What are the differences between customer segments and customer groups? Two of the most significant of those differences are that customer segments can be applied to customers (a) on the fly and (b) based on a myriad of attributes – like age, gender, spending habits, etc. – all which share a relevance to marketing. Another important difference is that the data pertaining to customer segments can be used to generate reports so companies can tailor their marketing efforts to maximum efficacy. Customer groups will require you to input the customers that you want in that group while customer segments will try and ‘match’ users to that group. For example: GA 31410 zipcodes are a customer segment, while general customers is a customer group.
Topics Covered on Fulfillment:
- How helping clients streamline their fulfillment processes will help you build a long-standing business relationship;
- How a well-considered fulfillment process will positively impact your client’s business;
- Ross’s four key stages of fulfillment mapping with new clients;
- Assessing processes to find out where technology can have a positive impact on a company’s efficiencies;
- Cloud-based customer support services that integrate seamlessly into Shopify;
- How email notifications play a key role in extending a brand during the fulfillment process;
- Ways in which packaging can add value to your client’s brand;
- Managing returns in a positive way.
Listen to this great podcast from Shopify with some real life examples on how you should handle your fulfillment processes. Make sure to comment with your own tips and tricks to make life easier for your company.
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