Why We Don’t Buy – Customer Attitudes

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Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase.

This report will:

  • Explain why consumers are abandoning more frequently and how this could be an opportunity for marketers
  • Analyze what the consumers want to happen when they abandon a cart and what will annoy them
  • Examine key components of the shopping cart and cart abandonment strategies

customer attitude - why customers dont order download now button the digital pm

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