Today we will go over What exactly is a Magento and where it started. Also I talk about a quick overview of the Magento Dashboard and some of the metrics and visualizations you will see by Mike Cristancho @ TheDigitalPM.com Magento is owned by eBay Inc and was started in March of 2008. Since then it has become the domination eCommerce platform for small, medium, and mid-large sized ecommerce companies. You can read more about Magento as a company at http://magento.com/ . It is important to note that with eBay's backing it is deeply rooted in the technology sector and Magento won't be going anywhere soon.
Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase.
This report will:
- Explain why consumers are abandoning more frequently and how this could be an opportunity for marketers
- Analyze what the consumers want to happen when they abandon a cart and what will annoy them
- Examine key components of the shopping cart and cart abandonment strategies