How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
- What are the differences between customer segments and customer groups?
- Two of the most significant of those differences are that customer segments can be applied to customers (a) on the fly and (b) based on a myriad of attributes – like age, gender, spending habits, etc. – all which share a relevance to marketing. Another important difference is that the data pertaining to customer segments can be used to generate reports so companies can tailor their marketing efforts to maximum efficacy.
- Customer groups will require you to input the customers that you want in that group while customer segments will try and ‘match’ users to that group.
- For example: GA 31410 zipcodes are a customer segment, while general customers is a customer group.