How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? When setting up a product catalog focus on a search engine friendly URL slug populate a proper Page title, meta description with 155 characters Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product Meta content – ensure that this is populated and crawlable Meta title – again, make sure that this is populated Keyword search terms – make sure that this information is populated and relevant Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
- How can customer groups be used in assigning discounts?
- Within catalog and shopping cart price rules you can select the customer groups that should apply for the coupon/offer.
- Magento Solutions Specialist - Setup Product Catalog
- Magento Solutions Specialist: Omni-Channel vs Multi-Channel
Section One - eCommerce What is the difference between omni-channel and multi-channel retailing. There is some ambiguity with the difference between omni-channel and multi-channel retailing. If you step back and look at the root word, "multi" means many while "omni" means all. In my mind, that is the best way to explain the differences. Multi-channel retailing is the practice of selling products to customers through more than one distribution channel (e.g, in-store and online). The customer experience can be and is often different between the two channels. An example would be if a company features an eCommerce store and a brick and mortar store. At times the only similarity in selling in both places is that the name on the door is the same and the logo is similar. Omni-channel retailers seek to provide a consistent (as possible) customer experience while retailing through any number of distribution channels simultaneously. Retailers achieve the "omni-channel" designation by having a single view of the customer and product. An example is using a single database from which data is aggregated from multiple selling segments. This usually means avoids having multiple customer, product, promotion, pricing, content, etc databases for consistency and reporting of that single view. Customers are tracked simultaneously across all channels.…