Hey, I'm Mike, and I have been involved in digital project management and digital marketing for the better part of 7+ years. Hopefully I can provide some value in the content I provide. If you are managing digital projects, let's connect and learn from each other. I continuously state, "There is no comprehensive book out there for what we do", so, let's write it together. http://thedigitalpm.com/ www.linkedin.com/pub/mike-cristancho/28/7b3/171/
Browsing All Posts By TheDigitalPM
SEO Terms: What is “Link Juice”?

SEO Terms: What is “Link Juice”?

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If you have ever worked in the capacity of business analyst or SEO marketer for yourself or a client you have probably heard of the term "link juice".  Link juice is a valuable ...

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Pier1 Imports under performs

Pier1 Imports under performs

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Pier 1 Imports' stock tumbles as retailer's sales come in short of expectations and their landslide continues to happen from 2016-2017.  However Pier1's ecommerce division ...

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What is the Difference between system.log and exception.log in Magento

What is the Difference between system.log and exception.log in Magento

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All Exceptions that happen on the Magento site comes in Exception.log. Ultimately an exception happens when Magento is not able to detect the correct data to load a page or a ...

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Magento Commerce 2017 – End of Year (Q3/Q4) – Image

Magento Commerce 2017 – End of Year (Q3/Q4) – Image

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Magento released the future roadmap for Magento 2.2, 2.3 and 2.4 for later this year and 2018.

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EP091 – Jason and Scot Show – Boxed Wholesale Head of Reengagement Nitasha Mehta

EP091 – Jason and Scot Show – Boxed Wholesale Head of Reengagement Nitasha Mehta

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New Podcast Release for Jason and Scot! EP091 - Boxed Wholesale Head of Reengagement Nitasha Mehta An interview with Nitasha Mehta, Head of Reengagement and Boxed Wholesale ...

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Tips: How to Grow Your Personal Brand

Tips: How to Grow Your Personal Brand

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It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few ...

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How To Solve PayPal gateway has rejected request. Security header is not valid (#10002: Security error)

How To Solve PayPal gateway has rejected request. Security header is not valid (#10002: Security error)

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When hooking up payment and shipping in Magento there are a few common errors that you may see.  The most common one is one from Paypal that says "PayPal gateway has rejected ...

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Magento 2 Product Import Template – Additional Attributes Column Hack

Magento 2 Product Import Template – Additional Attributes Column Hack

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Anyone that has worked on the backend of Magento 1 importing products knows that Magento 2 has rewritten the book on how you import in custom product attributes in the Product CSV ...

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How to Setup Value Added Tax (VAT) in Magento 2

How to Setup Value Added Tax (VAT) in Magento 2

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Some countries around the would charge what is called a "value added tax", or most commonly known as "VAT", on their goods and services.  Depending on which stage your business is ...

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The Future of Active Magento Cyber Security | Magento Imagine 2017 Slide Deck

The Future of Active Magento Cyber Security | Magento Imagine 2017 Slide Deck

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Below is the embedded slide deck from a talk at Magento Imagine 2017.  It features John Steer, Joel Hart, and Alan Barber discussing The Future of Active Magento Cyber Security. ...

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