There is always something new happening in the world of ecommerce and it is (sometimes) hard to keep up with everything. Not to worry – we have gathered the top ecommerce news for your benefit, in our new monthly series “Ecommerce Round-Up.” Welcome to the first edition of this series!…
Shoppers spent $10.4 billion at stores on Friday.
Shoppers this year still wanted to get a head start on their holiday gift list on Black Friday — but overall were less willing to brave the crowds.
Sales on Thanksgiving and Black Friday both fell in stores this year, with a growing amount of people pursuing their discounts online instead.
Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to the retail researcher ShopperTrak. Sales on Thanksgiving fell from just over $2 billion to $1.8 billion. Both decreases are attributed to the increase in online sales, the Associated Press reports.
Meanwhile, online sales jumped 14 percent on Black Friday from 2014, bringing in $2.72 billion altogether. The increase came during a week of online sales and promotions leading up to Cyber Monday on Nov. 30, forecasted to be the biggest e-commerce sales day of the year.
All of this to say that the trends are easy to spot. Digital is WAY up and Brick and Mortar is WAY down.